Status, Access, Power, Stuff
It’s what customers really want, in that order. And this list is also prioritized by “most sticky” and “cheapest to fulfill”.
When I read the above, I had a nebulus queezy feeling arise in my stomach. “Does it really boil down to that?” Can our collective Id be defined by SAPS? The article is explaining that in marketing a product to a customer, one needs to realize that those should be the priorities, rather than focusing too much on some kind of cash or “stuff”-based incentive. I thought to my self that the SAPS model is to “stuff” what my intuition is telling me that my deeper, more universal priorities are to “status”. Well, if that’s true, I asked my self, then what would I label my top driving motivations in life? Off the top of my head I came up with: Beauty, Esteem, Excellence, Empathy, Enlightenment, or BEEEE… That list could probably be shortened to Beauty and Empathy (BE.)
Ha, sounds kinda like hoky new agey spiritual BS, doesn’t it? It does even a bit to me, and yet those are the first labels that came to my mind for my top drivers. Now, to clarify, the article is talking about priorities in the context of customers in relationship with a commercial marketer, whereas I’m talking about self in relation to Self. There’s a big difference between these paradigms…. or is there?
In one sense the commercial context is rooted in an existing economic paradigm based on competition within a field of scarcity. As we humans are creatures of Nature, we will vie with each other for scarce resources in order to survive and be as successful as possible, Naturally (*). When there is excessive competition, the priorities of SAPS most definitely become uppermost.
As a contrast, people who live within indigenous cultures that have existed on this earth sustainably for countless ages have a very different set of drivers. It’s difficult for me to define, being that I’m a member of modern society. But based on a combination of my own intuition and reading about their world view, it seems to me that their drivers are more about caring for each other, having a sense of belonging to the tribe and the landl, having freedom to be as one needs to, and being surrounded with an abundant and nourishing environment that offers everything one needs to live.
On the face of it, the indigenous culture agenda seems like a very different set of priorities than the SAPS model, but ironically each of the 4 descriptions of that view can be interpreted fairly directly by one of status, access, power, and stuff. However, there’s still a huge difference. What is it?
To be continued …
* For some, this might not be a given, at least when worded like that, such as to people who view serving others and one’s community as being as much if not more important than serving one’s self. Well, it can be easily argued that serving others is in fact better for one’s self, when it is collectively reciprocated in the form of the universal Golden Rule.